It was announced today that the Cable Industry will be pumping $200M into advertising to educate consumers that the analog to digital cutover announced for February 17, 2009 will not affect cable subscribers.
According to the Associated Press, The $200 million advertising campaign includes both ads that have been purchased on broadcast channels and donated time from cable systems, the cable association said. It will run through the digital transition date.
The National Association of Broadcasters has pledged to begin its own campaign beginning in December.
FROM THE AIR
In a report from the Government Accountability Office dated 2005 about 19 percent or 20 million households rely on an antenna for over the air broadcasts rather than cable or other means of close circuit reception. See the story A Requiem For Analog TV elsewhere in the Televising The Revolution blog for more information. -33-